Ariat ~ The New Breed of Boot
Ariat ~ a tale of horses racin' and a whole lot of passion
The name "Ariat" is a combination of two words: "air" and "active."
The correct pronunciation of Ariat is Euh ~ ree ~ uht.
It's simply Secretariat but without the "Secret."
Ariat was founded in America by current CEO Beth Cross and co-founder Pam Parker.
Cross says one of her fondest memories was sitting in front of the TV back in 1973, eyes glued to the screen as Secretariat thundered down the track to win the Kentucky Derby. That mighty horse went on to nab the Triple Crown, breaking records that still stand tall today.
Secretariat inspired the name Ariat. Cross says they wanted to create "The New Breed of Boot." And by golly, they really were the first ones to blend athletic footwear technology with boots made for equestrian athletes.
Even the symbol pays tribute to Secretariat. The three horseshoes represent each leg of the Triple Crown.
It's a symbol of excellence.
Since 1993, Ariat has made a commitment to trailblazin' innovation, top-notch quality, unwavering integrity, team spirit, and givin' respect where it's due.
We reckon these values have helped set Ariat apart from the rest. They are now one of the top dogs in the Equestrian, Outdoor, and Work realms.
Their products are as tough as a wild stallion, and their culture is as tight-knit as a cowboy crew.
We started selling Ariat boots here at Jack's Western Wear back in 2001. Our sales rep ~ Phillip Holden ~ walked in one day with just four Ariat boots. Two were cowboy boots, and the other two were ropers.
Larry Allred, Jack's Western Wear Owner, says it all started small, but Ariat has now grown into the most aggressive western company there is.
That's why Larry decided to devote 3000 square feet to only Ariat western wear. In this specialty room, you will find western clothing for both men and women, including hundreds of boots. Anything from traditional to exotic.
If you're looking for Ariat work wear, we have a bunch of that too. You'll find that upstairs in our work department.
Every pair of Ariats is technology and innovation wrapped in a cowboy boot package. This is a brand dedicated to those who ranch, ride, and work outdoors. Ariat boots are rough and tumble— fashionable and functional.
While one of their trademarks is thick, tough leather, you won’t notice the most recognizable trademark of an Ariat boot until you put it on. The insole! This is where the athletic footwear influence comes in to play— a super cushy, very supportive insole is reminisce of a sneaker. You’ll know an Ariat when you feel it!
Here at Jack's, we are one of the largest Ariat dealers in the region. We have an entire section devoted to just Ariat at the back of our 25,000 square foot store. It's an addition to Jack's that we built just two years ago, in 2022.
So come out and shop our Ariat room! Enter through the front door at Jack's and just follow the Ariat cookies on the floor. These will take you to the back where you're sure to find your next favorite pair of jeans and boots!