When it comes to snagging either your first pair of cowboy boots or adding another trusty pair to your collection, getting the fit just right is as important as a good saddle on a buckin' bronco. 

Western boots are built tough, ready to stand the test of time, making them a solid investment for years of wear. 

They're made to brave the wildest of conditions, from rugged trails to fierce weather, making them the perfect choice for anyone who spends their days under the big sky. 

And sometimes... we just want them to look good. 

Well, either way, boots should also be as comfortable as a well-worn saddle. 

They're designed to hug your foot and offer top-notch support.  They provide stability that keeps you on your feet, whether you're riding into the sunset or kickin' up dust on the trail. 

Here at Jack's we have an Ariat store... 3000 sq feet of just Ariat merchandise. Ariat has a complete guide to fitting cowboy boots.

1. Put the boot on and listen for the faint “pop” as your foot slides into place.
2. Confirm the proper amount of heel lift (there should be some lift, but not too much).
3. Comfortably stand, and then place a sideways thumb between the tip of your toe and the end of the boot. This is the proper amount of space between your toes and boot end.
4. Walk around to confirm comfort, fit, and heel lift.

Put on Those Boots

The first thing you want to do when fitting a new pair of boots is to insert your foot into the boot’s shaft and firmly grasp the pull tabs or pull holes.

• The shaft is the upper portion of the boot where your calf and shin will rest.
• Depending on the boot, there will either be holes or tabs to assist in pulling the boot on.

Once you pull the boots past the resistance point in the arch you will hear a faint popping noise as your foot enters its resting place. The resistance point will come from the top of your foot in the arch area and also your heel inside the shaft.

Check for Slight Heel Lift

Heel lift is the gap between the insole of the boot and your heel. It is caused by a slight amount of room from the arch to the toe area of the boot. This room should not exceed more than 1/8th of an inch and is necessary for a proper and comfortable fit.

Check the Fit

Once you have the boots on it's time to make sure they fit. To ensure the proper fit for any boot, make sure the widest part of the ball of your foot rests on the widest part of the boot’s outsole.

Check the Tip of the Boot

Once your feet feel comfortable, stand up in your boots and try to use a sideways thumb to help judge the distance between the tip of your toe and the end of the boot. Your toe should rest about one thumb width away from the end of the toe box. Here are a couple things to keep in mind:

• The toe box is the portion of the boot that houses your toes. It is the portion of the boot that starts at the base of your toes and ends at the tip of the boot. Wider toe shapes will often have a wider toe box.
• Remember everyone’s toes are a different length so it’s always a good idea to have that sideways thumb distance from the tip of your toe to the end of the toe box.

Well, partner, let me spin you a yarn and help you get those boots off!

Picture this: you’ve just rolled in from a wild ride, the sun setting behind you like a scene from a classic western. But then, just as you think the day’s a wrap, you find yourself in a tussle with your new boots!

You’re hopping around like a one-legged cowboy, face as red as a ripe tomato, and here you are—stuck with one boot still on.

It’s a sight, I tell ya!

Now, if you’ve ever faced this boot dilemma, you know it’s a rite of passage.

Sure, you might try that toe-off trick—where you use the toe of one boot to shove off the other. It’s a decent move, but it’s best left for old, scuffed boots that have seen better days. Nobody wants to scuff up a brand-new pair, am I right?

Or even have a friend try and yank the boot off!  It turns into a game of tug of war.

But hold your horses! There’s a better way to kick off those stubborn boots without all the fuss and bother.

Let me introduce you to the boot jack, the cowboy’s best friend when it comes to boot removal.

This nifty wooden contraption has been around since the 1800s, and let me tell you, it’s a game-changer.

Designed to help cowpokes like us deal with all kinds of boots, it keeps our hands clean and free of mud or, heaven forbid, manure.

Just imagine a cowboy, boots caked with the day’s adventures, stepping onto this trusty device and freeing himself with style!

Using a boot jack is as easy as pie.

You simply slide the heel of your boot into the U-shaped opening while your other foot stands on the flat end. With a swift pull, your foot pops right out—no bending, no jerking, and absolutely no scuffs to be found!

Now this handy device has been around for a LONG time.

A little digging revealed that the oldest boot jack patent dates all the way back to 1887.

Many of these gadgets were made of cast iron, tough enough to handle the hardest of boots.

And some? Well, let’s just say they were considered downright scandalous in their day. I’m sure the picture below will explain why.

But if you’re looking for a more traditional boot jack ~ well, we sell them here at Jack’s.  You can buy them in the store or online for just $17.

Now go on, partner, and ride into the sunset—boot-free and full of style!

Rock the South is an annual country music festival held each summer in Cullman, Alabama. From classic artists to today's biggest stars, the lineup is packed this summer ~ including artists Eric Church, Hardy & Jelly Roll!

Jack's Western Wear is only 2 miles away from the festival site ~ 114 Schwaiger Road in Cullman. 

We've also teamed up with Ariat to sponsor this year's festival.

To help kick things off, we are giving away 24 PRIZES!!!!!!!! No purchase necessary! 

So here's the list ~ including rules on how to enter each drawing or contest! Good luck! 

1. Ariat is giving away 9 PAIRS OF BOOTS! (Mens & Ladies boots, retail value up to $250)

How do you win a pair of Ariat boots?

Come to Jack's now through July 18th and guess how many jelly beans are in the Jelly Roll Jelly Bean Jar!

We will also hold two in-store raffle drawings. Simply come to Jack's and fill out a ticket.

Finally, 6 PAIRS OF BOOTS will be given away at our Rock the South tent.  So stop by and enter for your chance to win!  Two pairs will be given away each day!

2. Dan Post Boots is giving away a pair of both men's and ladies boots, retail value up to $250!

How do you win a pair of Dan Post boots?

Jack's is holding a DANCE CONTEST!!  Show us your best moves to "Save a Horse (Ride a Cowboy)" by Big & Rich!  Send your video to JacksRTS2024@gmail.com  

3.  Corral Boots is giving one lucky winner a $250 gift card, which is good toward any pair of Corral boots.

How do you win a Corral gift card? 

Show Jack's your best Redneck Woman pic! ~ Hint ~ listen to Gretchen Wilson's song "Redneck Woman" and get creative! Send your entry to JacksRTS2024@gmail.com ~ put Redneck Woman in the subject line.

4. Justin Boots is giving away a pair of men's boots from its Frontier line & a pair of any ladies Justin boots!

How do you win a pair of Justins?

On Thursday, July 18th, the 50th and 100th customer of the day will receive a free pair of boots!!!!

5. Lucchese Boots ~ "Legendary boots, legend in the making." One lucky winner will receive a gift card of $500, which is good toward a pair of Lucchese boots.

How do you win?

Write a short essay about the legend in your life.  Submit your entry to JacksRTS2024@gmail.com ~ put Lucchese in the subject line.

6. Rocky Boots is giving away a pair of work boots! (retail value up to $250)

How do you win the work boots?

All you have to do is FIND the Rock the South Rocky Boots Rock!  Scavenger Hunt hints will drop on Friday, July 12th. Whoever brings the rock to Jack's will win a free pair! Stay tuned for details!

7. Muck, Xtratuf, Georgia Boot & Durango ~ take your pick!  One lucky winner will receive a free pair of boots from one of the following brands.  (retail value up to $250)

How do you win? 

Come to Jack's and enter our in-store raffle drawing!

8.  Horse Power & Macie Bean Boots ~ are giving away a pair of men's Horse Power boots & a pair of Macie Bean boots, retail value up to $250.

How do you win?

Show us your BEST OOTD (Outfit of the Day) for RTS ~ submit your best look to JacksRTS2024@gmail.com ~put OOTD in the subject line.

9.  Sorel ~ is giving away 5 pairs of ladies sandals!!!  

How do you win?

Come to Jack's and enter our in-store raffle drawing! 

Good luck!  Let's ROCK THE SOUTH at Jack's Western & Outdoor Wear!

Recently, I had a group of women shopping in the store. Being fairly new to western wear, they all were trying on several styles of cowboy boots... having the best time. They were a fun group.  

One asked me, "What is the most expensive boot you have in the store?"

After telling her the price, her eyes got big and she wanted to know why anyone would spend that much on a pair of boots.

I said... "Come with me, and I'll show you."

Once we walked over to our Lucchese collection, I told her to not just look at the boot but to feel it and examine it. Right away, she understood... and she was impressed.

Lucchese is known as THE KING OF BOOTS.

The renowned Texas-based footwear company maintains its leading position in the industry with its iconic cowboy boots deeply embedded in American culture. 

Situated in El Paso, Texas, the company's factory buzzes with the expertise of hundreds of craftsmen, many of whom boast decades of experience in the intricate art of boot making.

The meticulous process begins with a simple sketch, eventually evolving through an 18-day cycle on the assembly line, where each boot is handled by nearly 150 skilled artisans.

Once the leather is selected from a room of nearly every conceivable animal skin like ostrich, American alligator and even elephant, it travels to a plethora of stations. Every step in the process is carefully considered.

These boots come with a price tag ranging from around $500 to as much as $16,000.  

That's not a typo... the most expensive pair is the Baron, which retails for $15,995. 

Baron stands as a paragon of luxury footwear, meticulously handcrafted from the finest American alligator leather. This premium material undergoes a rigorous tanning process, encompassing nearly 100 individual steps, ensuring both its exceptional quality and durability. Tanned entirely in the USA, each piece of leather is center cut, chosen for its unparalleled quality and texture. These full top and bottom alligator boots are painstakingly assembled by Lucchese's most skilled artisans, transforming them into more than just footwear, but a form of wearable art.  Designed for the most discerning clients, the Baron Boot is an heirloom-quality masterpiece, embodying the pinnacle of American craftsmanship and elegance.

To many, these boots are truly a work of art.

And we have several customers that collect them.

My dad... owner Larry Allred... said he's been carrying Lucchese boots here at Jack's for more than 20 years. He had customers requesting them. They wanted a high end exotic boot. 

And this appreciation is being shared from generation to generation.

Even my nephew, Andrue, has started his own collection at just the age of 17. 

But the story of Lucchese goes back way beyond 20 years.

Lucchese was founded in 1882 by Salvatore Lucchese, an Italian immigrant. So the company has been at the forefront of cowboy boot craftmanship for more than a century.

Even in the very beginning, Lucchese quickly gained a reputation for quality and durability. Back in this time, the boots weren't just for show.  The long shaft... blocked heel... stylized toe shapes...straps... and top stitching... they all served a practical purpose, helping cowboys withstand the rugged terrain of the Wild West.

Today, Lucchese continues to uphold that tradition, creating cowboy boots that not only pay homage to their storied past but also stand as a testament to their commitment to quality and craftmanship.

So if you're looking for a piece of American history you can wear on your feet, look no further than Lucchese cowboy boots.