Rock the South is an annual country music festival held each summer in Cullman, Alabama. From classic artists to today's biggest stars, the lineup is packed this summer ~ including artists Eric Church, Hardy & Jelly Roll!

Jack's Western Wear is only 2 miles away from the festival site ~ 114 Schwaiger Road in Cullman. 

We've also teamed up with Ariat to sponsor this year's festival.

To help kick things off, we are giving away 24 PRIZES!!!!!!!! No purchase necessary! 

So here's the list ~ including rules on how to enter each drawing or contest! Good luck! 

1. Ariat is giving away 9 PAIRS OF BOOTS! (Mens & Ladies boots, retail value up to $250)

How do you win a pair of Ariat boots?

Come to Jack's now through July 18th and guess how many jelly beans are in the Jelly Roll Jelly Bean Jar!

We will also hold two in-store raffle drawings. Simply come to Jack's and fill out a ticket.

Finally, 6 PAIRS OF BOOTS will be given away at our Rock the South tent.  So stop by and enter for your chance to win!  Two pairs will be given away each day!

2. Dan Post Boots is giving away a pair of both men's and ladies boots, retail value up to $250!

How do you win a pair of Dan Post boots?

Jack's is holding a DANCE CONTEST!!  Show us your best moves to "Save a Horse (Ride a Cowboy)" by Big & Rich!  Send your video to JacksRTS2024@gmail.com  

3.  Corral Boots is giving one lucky winner a $250 gift card, which is good toward any pair of Corral boots.

How do you win a Corral gift card? 

Show Jack's your best Redneck Woman pic! ~ Hint ~ listen to Gretchen Wilson's song "Redneck Woman" and get creative! Send your entry to JacksRTS2024@gmail.com ~ put Redneck Woman in the subject line.

4. Justin Boots is giving away a pair of men's boots from its Frontier line & a pair of any ladies Justin boots!

How do you win a pair of Justins?

On Thursday, July 18th, the 50th and 100th customer of the day will receive a free pair of boots!!!!

5. Lucchese Boots ~ "Legendary boots, legend in the making." One lucky winner will receive a gift card of $500, which is good toward a pair of Lucchese boots.

How do you win?

Write a short essay about the legend in your life.  Submit your entry to JacksRTS2024@gmail.com ~ put Lucchese in the subject line.

6. Rocky Boots is giving away a pair of work boots! (retail value up to $250)

How do you win the work boots?

All you have to do is FIND the Rock the South Rocky Boots Rock!  Scavenger Hunt hints will drop on Friday, July 12th. Whoever brings the rock to Jack's will win a free pair! Stay tuned for details!

7. Muck, Xtratuf, Georgia Boot & Durango ~ take your pick!  One lucky winner will receive a free pair of boots from one of the following brands.  (retail value up to $250)

How do you win? 

Come to Jack's and enter our in-store raffle drawing!

8.  Horse Power & Macie Bean Boots ~ are giving away a pair of men's Horse Power boots & a pair of Macie Bean boots, retail value up to $250.

How do you win?

Show us your BEST OOTD (Outfit of the Day) for RTS ~ submit your best look to JacksRTS2024@gmail.com ~put OOTD in the subject line.

9.  Sorel ~ is giving away 5 pairs of ladies sandals!!!  

How do you win?

Come to Jack's and enter our in-store raffle drawing! 

Good luck!  Let's ROCK THE SOUTH at Jack's Western & Outdoor Wear!

Well, let me spin you a yarn about the iconic cowboy lid we all know and love.  It's the cowboy hat, partner.

Back in 1865, a fella by the name of John B. Stetson, rustled up the "Boss of the Plains" hat.

Now, at first glance, it might've seemed like just any old hat, with its flat, round brim and smooth crown. But it wasn't just any old hat. Ol' Stetson crafted his hat from the finest fur of beavers, rabbits, and such, making it tough as a bull's hide.  Cowboys took to it like a horse to water.  Stetson's hat could withstand anything the frontier thew their way. 

For nearly two decades, the original Stetson hat design held fast ~ its crown open, its form devoid of any distinctive crease. But then something changed.  According to Western lore, John Stetson was struck by the swagger of Spanish-influenced headgear worn in the Wild West. He was determined to craft something bold, something new.

Thus was born the iconic cowboy hat, a masterpiece of rugged elegance. Picture it ~ a lofty crown, split down the middle with a crease, adorned with dents on either side - crafted not just for looks, but for livin' in the saddle. It was a game-changer, a symbol not just of style, but of resilience in the face of all that untamed frontier could throw at ya.

Nowadays, you'll see the cowboy hat everywhere, from dusty rodeo arenas to glitzy Hollywood shindigs. It's a symbol of grit, tradition, and a little touch of cowboy charm that'll never rustle out of style.

Speaking of style, there's now a vast selection of cowboy hat styles.  Let weather, occasion, or personal preference dictate your choice ~ whether that's straw or felt.  And you'll find a wide selection here at Jack's Western Wear.

In the realm of cowboy hats, tradition often dictates the when and what.

Straw hats are lightweight and airy.  They are meant for warmer days.  Straw season traditionally kicks off with Easter.

Meanwhile, felt hats, take the stage from Labor Day until Easter.  They are warm, sturdy hats.  They're meant to shield you against cooler winds.

And then there are those that believe rules are meant to be broken ~ that your inner cowboy should be your guide.  

Whether you're corralling cattle or strolling downtown, a cowboy hat should be a reflection of your character.  

Cowboy hats, steeped in symbolism (straw or felt), embody the spirit of the American frontier. While they provide shade from the elements, they also serve as a beacon of manners and respect. A firm handshake, a tip of the hat, these are the timeless gestures that echo the legacy of the true cowboy way.