Rock the South is an annual country music festival held each summer in Cullman, Alabama. From classic artists to today's biggest stars, the lineup is packed this summer ~ including artists Eric Church, Hardy & Jelly Roll!

Jack's Western Wear is only 2 miles away from the festival site ~ 114 Schwaiger Road in Cullman. 

We've also teamed up with Ariat to sponsor this year's festival.

To help kick things off, we are giving away 24 PRIZES!!!!!!!! No purchase necessary! 

So here's the list ~ including rules on how to enter each drawing or contest! Good luck! 

1. Ariat is giving away 9 PAIRS OF BOOTS! (Mens & Ladies boots, retail value up to $250)

How do you win a pair of Ariat boots?

Come to Jack's now through July 18th and guess how many jelly beans are in the Jelly Roll Jelly Bean Jar!

We will also hold two in-store raffle drawings. Simply come to Jack's and fill out a ticket.

Finally, 6 PAIRS OF BOOTS will be given away at our Rock the South tent.  So stop by and enter for your chance to win!  Two pairs will be given away each day!

2. Dan Post Boots is giving away a pair of both men's and ladies boots, retail value up to $250!

How do you win a pair of Dan Post boots?

Jack's is holding a DANCE CONTEST!!  Show us your best moves to "Save a Horse (Ride a Cowboy)" by Big & Rich!  Send your video to JacksRTS2024@gmail.com  

3.  Corral Boots is giving one lucky winner a $250 gift card, which is good toward any pair of Corral boots.

How do you win a Corral gift card? 

Show Jack's your best Redneck Woman pic! ~ Hint ~ listen to Gretchen Wilson's song "Redneck Woman" and get creative! Send your entry to JacksRTS2024@gmail.com ~ put Redneck Woman in the subject line.

4. Justin Boots is giving away a pair of men's boots from its Frontier line & a pair of any ladies Justin boots!

How do you win a pair of Justins?

On Thursday, July 18th, the 50th and 100th customer of the day will receive a free pair of boots!!!!

5. Lucchese Boots ~ "Legendary boots, legend in the making." One lucky winner will receive a gift card of $500, which is good toward a pair of Lucchese boots.

How do you win?

Write a short essay about the legend in your life.  Submit your entry to JacksRTS2024@gmail.com ~ put Lucchese in the subject line.

6. Rocky Boots is giving away a pair of work boots! (retail value up to $250)

How do you win the work boots?

All you have to do is FIND the Rock the South Rocky Boots Rock!  Scavenger Hunt hints will drop on Friday, July 12th. Whoever brings the rock to Jack's will win a free pair! Stay tuned for details!

7. Muck, Xtratuf, Georgia Boot & Durango ~ take your pick!  One lucky winner will receive a free pair of boots from one of the following brands.  (retail value up to $250)

How do you win? 

Come to Jack's and enter our in-store raffle drawing!

8.  Horse Power & Macie Bean Boots ~ are giving away a pair of men's Horse Power boots & a pair of Macie Bean boots, retail value up to $250.

How do you win?

Show us your BEST OOTD (Outfit of the Day) for RTS ~ submit your best look to JacksRTS2024@gmail.com ~put OOTD in the subject line.

9.  Sorel ~ is giving away 5 pairs of ladies sandals!!!  

How do you win?

Come to Jack's and enter our in-store raffle drawing! 

Good luck!  Let's ROCK THE SOUTH at Jack's Western & Outdoor Wear!

 Ariat ~ a tale of horses racin' and a whole lot of passion

The name "Ariat" is a combination of two words: "air" and "active."

The correct pronunciation of Ariat is Euh ~ ree ~ uht.

It's simply Secretariat but without the "Secret."

Ariat was founded in America by current CEO Beth Cross and co-founder Pam Parker. 

Cross says one of her fondest memories was sitting in front of the TV back in 1973, eyes glued to the screen as Secretariat thundered down the track to win the Kentucky Derby.  That mighty horse went on to nab the Triple Crown, breaking records that still stand tall today.

Secretariat inspired the name Ariat.  Cross says they wanted to create "The New Breed of Boot." And by golly, they really were the first ones to blend athletic footwear technology with boots made for equestrian athletes. 

Even the symbol pays tribute to Secretariat.  The three horseshoes represent each leg of the Triple Crown.

It's a symbol of excellence.

Since 1993, Ariat has made a commitment to trailblazin' innovation, top-notch quality, unwavering integrity, team spirit, and givin' respect where it's due.

We reckon these values have helped set Ariat apart from the rest.  They are now one of the top dogs in the Equestrian, Outdoor, and Work realms.  

Their products are as tough as a wild stallion, and their culture is as tight-knit as a cowboy crew.

We started selling Ariat boots here at Jack's Western Wear back in 2001.  Our sales rep ~ Phillip Holden ~ walked in one day with just four Ariat boots.  Two were cowboy boots, and the other two were ropers.

Larry Allred, Jack's Western Wear Owner, says it all started small, but Ariat has now grown into the most aggressive western company there is.  

That's why Larry decided to devote 3000 square feet to only Ariat western wear. In this specialty room, you will find western clothing for both men and women, including hundreds of boots.  Anything from traditional to exotic.  

If you're looking for Ariat work wear, we have a bunch of that too.  You'll find that upstairs in our work department.

Every pair of Ariats is technology and innovation wrapped in a cowboy boot package. This is a brand dedicated to those who ranch, ride, and work outdoors. Ariat boots are rough and tumble— fashionable and functional.

While one of their trademarks is thick, tough leather, you won’t notice the most recognizable trademark of an Ariat boot until you put it on. The insole! This is where the athletic footwear influence comes in to play— a super cushy, very supportive insole is reminisce of a sneaker. You’ll know an Ariat when you feel it!

Here at Jack's, we are one of the largest Ariat dealers in the region.  We have an entire section devoted to just Ariat at the back of our 25,000 square foot store.  It's an addition to Jack's that we built just two years ago, in 2022.

So come out and shop our Ariat room!  Enter through the front door at Jack's and just follow the Ariat cookies on the floor.  These will take you to the back where you're sure to find your next favorite pair of jeans and boots!