Rock the South is an annual country music festival held each summer in Cullman, Alabama. From classic artists to today's biggest stars, the lineup is packed this summer ~ including artists Eric Church, Hardy & Jelly Roll!

Jack's Western Wear is only 2 miles away from the festival site ~ 114 Schwaiger Road in Cullman. 

We've also teamed up with Ariat to sponsor this year's festival.

To help kick things off, we are giving away 24 PRIZES!!!!!!!! No purchase necessary! 

So here's the list ~ including rules on how to enter each drawing or contest! Good luck! 

1. Ariat is giving away 9 PAIRS OF BOOTS! (Mens & Ladies boots, retail value up to $250)

How do you win a pair of Ariat boots?

Come to Jack's now through July 18th and guess how many jelly beans are in the Jelly Roll Jelly Bean Jar!

We will also hold two in-store raffle drawings. Simply come to Jack's and fill out a ticket.

Finally, 6 PAIRS OF BOOTS will be given away at our Rock the South tent.  So stop by and enter for your chance to win!  Two pairs will be given away each day!

2. Dan Post Boots is giving away a pair of both men's and ladies boots, retail value up to $250!

How do you win a pair of Dan Post boots?

Jack's is holding a DANCE CONTEST!!  Show us your best moves to "Save a Horse (Ride a Cowboy)" by Big & Rich!  Send your video to JacksRTS2024@gmail.com  

3.  Corral Boots is giving one lucky winner a $250 gift card, which is good toward any pair of Corral boots.

How do you win a Corral gift card? 

Show Jack's your best Redneck Woman pic! ~ Hint ~ listen to Gretchen Wilson's song "Redneck Woman" and get creative! Send your entry to JacksRTS2024@gmail.com ~ put Redneck Woman in the subject line.

4. Justin Boots is giving away a pair of men's boots from its Frontier line & a pair of any ladies Justin boots!

How do you win a pair of Justins?

On Thursday, July 18th, the 50th and 100th customer of the day will receive a free pair of boots!!!!

5. Lucchese Boots ~ "Legendary boots, legend in the making." One lucky winner will receive a gift card of $500, which is good toward a pair of Lucchese boots.

How do you win?

Write a short essay about the legend in your life.  Submit your entry to JacksRTS2024@gmail.com ~ put Lucchese in the subject line.

6. Rocky Boots is giving away a pair of work boots! (retail value up to $250)

How do you win the work boots?

All you have to do is FIND the Rock the South Rocky Boots Rock!  Scavenger Hunt hints will drop on Friday, July 12th. Whoever brings the rock to Jack's will win a free pair! Stay tuned for details!

7. Muck, Xtratuf, Georgia Boot & Durango ~ take your pick!  One lucky winner will receive a free pair of boots from one of the following brands.  (retail value up to $250)

How do you win? 

Come to Jack's and enter our in-store raffle drawing!

8.  Horse Power & Macie Bean Boots ~ are giving away a pair of men's Horse Power boots & a pair of Macie Bean boots, retail value up to $250.

How do you win?

Show us your BEST OOTD (Outfit of the Day) for RTS ~ submit your best look to JacksRTS2024@gmail.com ~put OOTD in the subject line.

9.  Sorel ~ is giving away 5 pairs of ladies sandals!!!  

How do you win?

Come to Jack's and enter our in-store raffle drawing! 

Good luck!  Let's ROCK THE SOUTH at Jack's Western & Outdoor Wear!

What makes a boot heritage quality?

"A fine pair of cowboy boots is still like the cowboy himself: sturdy, dependable, and with a rugged charm." ~ Alex Via, Buffalo Jackson Trading Co.

Let me tell ya 'bout a legend in the boot business by the name of Randy Watson. 

He's been stompin' around the cowboy boot world for more than 40 years, making his mark at places like Justin, Lucchese, Tony Lama and Nocona. 

He's got a knack for knowing just where to find the finest leather, the most skilled craftsmen, and the best retailers to bring his boots to the folks who need 'em and want 'em.

R. Watson's salesperson Bric Conn (what a cool name, right?!) stepped into Jack's Western Wear back in 2022.  Right away, my dad ~ Jack's owner Larry Allred ~ said yes. My dad says from the foundation of the boot to the fine details... it matters, and R. Watson boots look good and are made good.

* Every boot is lined with cowhide. 

* Timeless 10 row stitch pattern or hand cording. This classic pattern brings the history and heritage of the Cowboy Code into the culture of today. 

* A 10 iron genuine leather outsole is the foundation of their western boot. It provides durability with just enough flex to provide the comfort all boot enthusiasts desire.

* R. Watson puts both lemonwood pegs and brass nails in all of their western boots. This means that as the conditions change (wet or dry, hot or cold) this hardware is built to change with it and keep the sole attached to the boot. 

* Solid Steel Shank. To provide the most stability and durability possible, they developed a solid steel shank system that you’ll find in an R. Watson Boot. The solid steel shank system is then incorporated into a 1 piece insole system so you will never get that dreaded squeak again.

Randy's cowboy story goes all the way back to when he played baseball at The University of Houston in Texas, when he was in sneakers or cleats... not boots.

He was aiming for the big leagues in Major League Baseball, but fate had other plans for ol' Randy. Back in 1980, he was finishing up his college degree when he needed a summer job. Well, he found himself at Don's Western Wear in Houston, not too far from the famous Gilley's honky tonk.

Around this time, "Urban Cowboy" had just hit the silver screen. Bud & Sissy stirred up a whole heap of fuss 'bout western wear and country music.

Randy was smack dab in the middle of it all, hustling boots and hats to men and women that wanted to get a piece of the cowboy charm.

He hadn't planned to stick around, but a temporary gig turned into long term career.

From Don's he headed to Justin headquarters in Fort Worth. 

Randy climbed the ladder, cowboy hat and all, until he was sittin' high as the chairman and CEO.

After working for such cowboy greats like Justin & Lucchese, Randy decided to go out on his own. He started a new adventure where he aimed to craft boots so fine that he'd stamp his own name on them. 

R. Watson: Walk Tall

And he's now doing this with folks he can truly count on... his own kin.

Randy wrangled up his son Ryan and many seasoned hands in the boot biz to rustle up R. Watson.

The business is nestled in Crowley, Texas.  Run by kinfolk, for kinfolk. 

These aren't just boots, partner. They're a testament to generations of know-how, with each stitch and cut telling a story of hard work and dedication. 

From the tanneries where the leather is born to the skilled hands that shape it into footwear fit for a trailblazer, every step of the process is steeped in tradition and pride.

So when you slide into a pair of R. Watson boots, you're not just wearing footwear. You're stepping into history. 

And with quality like this, you're getting the best bang for your buck.